Search results for "hybrid text"

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Frazeologizmy w internetowych tekstach hybrydalnych

2020

In Internet communication, which is primarily based on visual impacts (images), hybrid texts do play a significant role. Some of the most popular ones are mems and demotivators. Their creators comment upon the reality in an entertaining, ironic, or even malicious way. In the verbal part of demotivators it is phraseologisms and winged words that are frequently applied. Putting together certain fixed phrases with graphic elements leads to the process of their dephraseologization, as well as to word plays (puns) based on the polysemy and homonymy of lexical units. In demotivators one can also observe certain changes occurring in the semantics of selected phraseologisms.

Internethybrid texttekstphraseologismfrazeologizmtekst hybrydalnyobrazmemimagedemotivatortextdemotywator
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Obraz Rossii v polʹskih demotivatorah

2017

Demotivators are Internet hybrid texts, which reflect Internet users’ attitudes to politics, culture, sport, more or less famous individuals, and nations. A common topic expressed with demotivators is Russia and the Russians. However, the images of Russia projected by such demotivators are frequently stereotypical and negative, while graphic images employed in the Russian-themed hybrid texts can be classified into several categories. The first group constitutes images adhering to the underlying idea that “Russia is not a country; it is a state of mind”. These demotivators copy the content of the Russian Internet that depicts Russia as a country of absurdity, nonsense and poverty. Another gr…

hybrid textRussiansgraphic layerdemotivatorsvisual layerstereotypeRussia
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Intertekstualność w demotywatorach

2017

Demotivators as a new kind of hybrid texts, namely texts combining text with graphics very often refer and allude to the texts embedded in literature and culture. Intertextuality in such texts is realised on the lexical and graphical level. Frequently, winged words form a verbal layer of the demotivators, while a graphical layer refers to the works of art: paintings, films, book illustrations, etc. The authors of the demotivators refer to the literary works, pictures, namely to the works embedded in culture to comment the current events.

intertekstualnośćintertextualityhybrid textwarstwa tekstowaiconic layerwarstwa ikonicznatekst hybrydalnytext layerdemotivatordemotywator
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